Home » BRANDchild: Insights into the Minds of Todays Global Kids: Understanding Their Relationship with Brands by Martin Lindstrom
BRANDchild: Insights into the Minds of Todays Global Kids: Understanding Their Relationship with Brands Martin Lindstrom

BRANDchild: Insights into the Minds of Todays Global Kids: Understanding Their Relationship with Brands

Martin Lindstrom

Published
ISBN : 9780749438678
Hardcover
320 pages
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 About the Book 

Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they spent US$300 billion but influenced an astounding US$1.88 trillion spent across the globe last year. They are different from previous